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1. Complimentary Self-Assessment and Consultation
The Reputation-to-Growth Accelerator demonstrates immediate value with a complimentary self-assessment, audit and growth scorecard.
- Self-Assessment: Take a quick but insightful 8-minute self-assessment to gauge your current growth trajectory, growth goals, obstacles and visibility-generating activities.
- Digital Audit: We audit your digital presence to gauge buyer perceptions by reviewing your website bio, LinkedIn profile, AI outputs and thought leadership).
- Growth Scorecard / 90-day-Roadmap: Taking the results of the self-assessment and digital audit, we provide a growth scorecard that highlights gaps between your current position and desired level of growth, and a 90-day roadmap that highlights next steps.
We discuss the scorecard and roadmap with you during a complimentary consultation.
2. Build the Foundation
The Foundation package delivers a detailed analysis of opportunities you may be missing to build a competitive presence with buyers. Do your LinkedIn profile and website bio convey different areas of expertise? Are you showcasing the RIGHT expertise based on your growth goals? Why do competitors seem more qualified than you? Our Foundation package includes:
- Positioning scorecard
- LinkedIn/website/online review
- Ideal client/buyer details
- Competitive messaging analysis
- 90-day strategic roadmap including support for the first 30 days
- Working session with findings
BENEFIT: You not only know where you are going professionally and what obstacles stand in your way to get to your desired destination. You also get clarity about what to do to navigate around those obstacles.
3. Growth Reputation Builder
The Growth Reputation Builder package is for leaders who want support beyond the foundational perspective on their market position. Additional growth-level support is the engine that moves them leaders their ideal level of success and includes:
- All Foundation package services
- Refine position and messaging
- LinkedIn profile optimization
- Thought leadership strategy
- Strategic relationship audit
- Outreach messaging
- Monthly advisory calls
4. Accelerate Your Growth
The Accelerator package is for accounting and advisory leaders who need consistent momentum to refine their reputation and growth potential over time can receive ongoing support and consultation with the following:
- All Growth-level services
- Ongoing content creation
- LinkedIn engagement guidance
- Opportunity identification
- Quarterly opportunity review
- Strategic public relations planning
- On-demand advisory
5. Track Performance and Make Refinements
Accounting leaders face non-stop client and operational demands. So how does Kovacs Communications measure accelerator success? We establish metrics that reflect success building and refining relationships (effective leading indicators), with consistent ongoing activities, which compound visibility and trust and lead to accelerated pipeline and growth opportunities, which are the ultimate lagging indictors of success. We help calculate:
- Visibility KPIs
- Engagement KPIs
- Trust & Authority KPIs
- Buying Readiness KPIs
- Pipeline KPIs
6. Consultation, Coaching and Accountability
Did we mention how accounting leaders face non-stop demands? One of the most common objections to investing in growth-focused initiatives is: "I know what I have to do; I just don't have the time." Fortunately, our ongoing consultations align your efforts to the right level of KPIs depending on where you are on the road to reputation-building and growth acceleration. Our consultations blend coaching with strategic insights and accountability. We help determine which areas require the most focus and we provide the necessary support to help you on your journey to success every step of the the way.
Take the Reputation-to-Growth Accelerator Assessment
Not sure which accelerator package is right for you? Take our complimentary self-assessment to find out.
The accelerator assessment is an 8-minute questionnaire that gauges your current growth trajectory, growth goals, obstacles and visibility-generating activities. We will then audit your digital presence (LinkedIn, website bio, AI outputs, thought leadership) to gauge likely buyer perceptions and schedule a complimentary consultation to share a positioning scorecard (on a 0-100 scale) and a 90-day growth plan.
Click here to take the assessment.
Helpful Accelerator Links
- Request a Training - Not sure if the Reputation-to-Growth Accelerator program is right for your firm? We will deliver a 30-minute training to demonstrate how to set your leaders (and your accounting practice) apart from competitors. Click here.
- Accelerator FAQs - Learn more about the accelerator and address any concerns you may have. Click here.
- Testimonials - Learn what other clients have to say about Kovacs Communications. Click here.
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