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1. Complimentary Self-Assessment and Consultation
It's risky to commit to a program without knowing its value. The Reputation-to-Growth Accelerator begins with a complimentary self-assessment, audit and consultation.
- Self-Assessment: By going through a thoughtful self-assessment process, accounting leaders can figure out how satisfied they are with the current growth trajectory of their practice, and what true success actually means to them.
- Reputation-to-Growth Audit: While each leader may have his/her own impressions of their level of success, a potential buyer) may feel differently. We will review the leader's presence based on publicly available digital information.
- 45- to 60-minute Consultation: After the assessment and audit, we schedule a complimentary consultation to discuss gaps between the leader's current position and desired level of success (i.e. your North Star) with suggested next steps.
BENEFIT: Professional service leaders step away from the daily grind of short-term thinking and into the longer-term mindset of visionary planning. it's easy to keep to the road when you know where the next step is. But unless you're studying the horizon, you don't know where the road goes. This process lifts your head and helps you decide if you're going where you want to go.
2. Build the Foundation
The Foundation package delivers a detailed analysis of opportunities you may be missing to build a competitive presence with buyers. Do your LinkedIn profile and website bio convey different areas of expertise? Are you showcasing the RIGHT expertise based on your growth goals? Why do competitors seem more qualified than you? Our Foundation package includes:
- Positioning scorecard
- LinkedIn/website/online review
- Ideal client/buyer details
- Messaging gap analysis
- Competitive visibility research
- 90-day strategic roadmap
- Working session with findings
BENEFIT: You not only know where you are going professionally and what obstacles stand in your way to get to your desired destination. You also get clarity about what to do to navigate around those obstacles.
3. Growth Reputation Builder
The Growth Reputation Builder package is for leaders who want support beyond the foundational perspective on their market position. Additional growth-level support is the engine that moves them leaders their ideal level of success and includes:
- All Foundation package services
- Refine position and messaging
- LinkedIn profile optimization
- Thought leadership strategy
- Strategic relationship audit
- Outreach messaging
- Monthly advisory calls
4. Accelerate Your Growth
The Accelerator package is for accounting and advisory leaders who need consistent momentum to refine their reputation and growth potential over time can receive ongoing support and consultation with the following:
- All Growth-level services
- Ongoing content creation
- LinkedIn engagement guidance
- Opportunity identification
- Quarterly opportunity review
- Strategic public relations planning
- On-demand advisory
5. Track Performance and Make Refinements
Accounting leaders face non-stop client and operational demands. So how does Kovacs Communications measure accelerator success? We establish metrics that reflect success building and refining relationships (effective leading indicators), with consistent ongoing activities, which compound visibility and trust and lead to accelerated pipeline and growth opportunities, which are the ultimate lagging indictors of success. We help calculate:
- Visibility KPIs
- Engagement KPIs
- Trust & Authority KPIs
- Buying Readiness KPIs
- Pipeline KPIs
6. Consultation, Coaching and Accountability
Did we mention how accounting leaders face non-stop demands? One of the most common objections to investing in growth-focused initiatives is: "I know what I have to do; I just don't have the time." Fortunately, our ongoing consultations align your efforts to the right level of KPIs depending on where you are on the road to reputation-building and growth acceleration. Our consultations blend coaching with strategic insights and accountability. We help determine which areas require the most focus and we provide the necessary support to help you on your journey to success every step of the the way.
Take the Reputation-to-Growth Accelerator Assessment
The Reputation-to-Growth Accelerator assessment is a 15 to 20-minute online "interview" that examines your current level of business success, your desired growth trajectory and those obstacles hindering your progress. Following the assessment and an audit of your online presence by Kovacs Communications, we will schedule a complimentary follow-up consultation to chart a path from where you are now to where you want to be on the road to intentional growth. At that point, you can determine which, if any, of our three Reputation-to-Growth Accelerator packages could be a worthwhile investment.
Click here to take the assessment.
“Will This Actually Drive Growth?” — Common Concerns
Accounting and advisory leaders may have the following concerns before making a decision to invest in the reputation-to-growth accelerator program. Click below for common questions and answers.
Schedule a Presentation About the Accelerator Program
Not sure if the Reputation-to-Growth Accelerator program is right for you or your accounting firm? Want to hear more about the benefits of boosting your reputation to improve your bottom line?
Kovacs Communications founder Joe Kovacs, APR has spoken over the years for many accounting industry organizations including
- American Institute of CPAs
- Arizona Society of CPAs
- Association for Accounting Marketing
- CPAmerica International
- CPA.com
- Greater Washington Society of CPAs
- Massachusetts Society of CPAs
- North Carolina Association of CPAs
Reach out to Joe to schedule a complimentary presentation about the Reputation-to-Growth Accelerator Program.