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Reputation-to-Growth Accelerator Assessment

Is your reputation creating business growth--or holding it back? 


 The fastest-growing professional services leaders don't leave their reputation to chance. Your expertise, relationships, visibility, and market positioning directly influence an ability to attract ideal clients, generate referrals, command premium fees and create new opportunities. But most leaders never take an in-depth systematic look at their market reputation and how it may be helping or hurting their long-term business success. Take the complimentary reputation-to-growth accelerator assessment now to find out.   

Who should take the assessment?

Management Team Members Seeking a Rebrand

Career-Minded Managers and Other Senior Professionals

Management Team Members Seeking a Rebrand

Partners or principals committed to a new growth plan at their accounting firm, or whose roles have changed within the firm, may need a stronger, more clearly-defined position online. 

New Practice Leaders

Career-Minded Managers and Other Senior Professionals

Management Team Members Seeking a Rebrand

A practice leader's retirement or a leadership succession opens the door  for the incoming professional to build a successful practice. Does  that leader have the reputation and connections to thrive in their new role?  

Career-Minded Managers and Other Senior Professionals

Career-Minded Managers and Other Senior Professionals

Career-Minded Managers and Other Senior Professionals

As new leaders emerge, they must focus on more than just current clients. They must also build their reputation among business and referral stakeholders likely to help them achieve future desired results. 

Take the assessment

The Reputation-to-Growth Accelerator assessment is a 15 to 20-minute online "interview" that examines your current level of business success, your desired growth trajectory and those obstacles hindering your progress. Following the assessment and an audit of your online presence by Kovacs Communications, we will schedule a complimentary follow-up consultation to chart a path from where you are now to where you want to be on the road to intentional growth. At that point, you can determine which, if any, of our three Reputation-to-Growth Accelerator packages could be a worthwhile investment.  


Click here to take the assessment.

What Benefits Do I Receive From the Assessment?

What Happens After the Assessment? What is the Accelerator?

What Happens After the Assessment? What is the Accelerator?

  • Evaluation of your current level of professional service achievement and your vision for future success
  • Review of potential buyer perceptions of your expertise
  • Discovery of gaps in your digital presence
  • Recommendations to differentiate your expertise
  • Highlight biggest pain points (e.g. lead generation) 
  • 6- to 12-month roadmap to long-term growth
  • "Quick win" opportunities

What Happens After the Assessment? What is the Accelerator?

What Happens After the Assessment? What is the Accelerator?

What Happens After the Assessment? What is the Accelerator?

The assessment is the first step in the Reputation-to-Growth Accelerator program, which is designed to improve win rates, fill pipeline and build high-quality strategic business relationships. Services are customized to the particular needs of each professional services leader. 


Details about the three accelerator service packages are below. 

What Do I Get from the Reputation-to-Growth Accelerator?

Pricing: Coming Soon

Pricing: Coming Soon

Pricing: Coming Soon

The Foundation package is most suitable for accounting leaders who want to understand their current position in the market and what they need to fix before committing to execution.

 

  • Positioning scorecard
  • LinkedIn/website/online review
  • Ideal client/buyer details 
  • Messaging gap analysis
  • Competitive visibility research
  • 90-day strategic roadmap
  • Working session with findings    

Learn More

Pricing: Coming Soon

Pricing: Coming Soon

Pricing: Coming Soon

The Growth package is for accounting leaders who don’t just want the plan but actual help building the engine. Participants receive all the Foundation-level services and the following; 

 

  • All Foundation package services
  • Refine position and messaging
  • LinkedIn profile optimization
  • Thought leadership strategy
  • Strategic relationship audit
  • Outreach messaging
  • Monthly advisory calls

Learn More

Pricing: Coming Soon

Pricing: Coming Soon

Pricing: Coming Soon

The Accelerate package is for accounting leaders who want momentum—and don’t want to execute the program alone. Participants receive all the Growth-level services and the following:

  

  • All Growth-level services
  • Ongoing content creation
  • LinkedIn engagement guidance
  • Opportunity identification
  • Quarterly opportunity review
  • Strategic public relations planning
  • On-demand advisory 

Learn More
Take me to the assessment

“Will This Actually Drive Growth?” — Common Concerns

Accounting and advisory leaders may have the following concerns before making a decision to invest in the reputation-to-growth accelerator program. Click below for common questions and answers.

Frequently Asked Questions

Schedule a Presentation About the Accelerator Program

Not sure if the Reputation-to-Growth Accelerator program is right for you or your accounting firm? Want to hear more about the benefits of boosting your reputation to improve your bottom line? 


Kovacs Communications founder Joe Kovacs, APR has spoken over the years for many accounting industry organizations including 


  • American Institute of CPAs
  • Arizona Society of CPAs
  • Association for Accounting Marketing
  • CPAmerica International 
  • CPA.com
  • Greater Washington Society of CPAs
  • Massachusetts Society of CPAs
  • North Carolina Association of CPAs


Reach out to Joe to schedule a complimentary presentation about the Reputation-to-Growth Accelerator Program. 

What People Are Saying About Kovacs Communications

"I really appreciated the blog and social media audit from Kovacs Communications. The information shared was positive and helpful for my firm's content marketing strategy. As part of a small marketing team, the list of ways to improve can seem daunting. Joe helped suggest bite-sized solutions that can be built upon and are realistic to achieve. I would absolutely recommend his services to anyone!"


--Cece Roeder, Senior Marketing Manager, Christianson CPAs & Consultants (June 2026)

 " Joe was incredibly helpful in updating my LinkedIn profile, including support for an optimized professional summary and company description, generating branded content, and making recommendations for feature content and lead generation strategies. He took the time to get to know Franklin & Genes and made thoughtful suggestions to help with our positioning and differentiation. Finally, he was well organized and communicative throughout the engagement. I would recommend Joe as a partner to any professional looking to upgrade their profile, expand their visibility and reputation, and build valuable relationships for business development purposes."


--Genes Malasy, Managing Principal, Franklin & Genes (April 2026)

 "I had the pleasure of working with Joe on a project focused on improving how we follow up on lost bids, and I can’t recommend him highly enough! Joe brought a thoughtful, strategic approach to helping us maintain strong relationships with prospects. He guided us through best practices for lost bid follow ups, including how to effectively use HubSpot for organization, and helped us communicate professionally, add value, and keep the door open for future opportunities. Beyond his expertise, Joe was incredibly professional, friendly, and easy to work with. He clearly explained his recommendations to our entire leadership team, made the process seamless, and was always receptive to our questions."


--Chloe Andrade, Marketing Coordinator, Weinstein Spira (March 2026)

Contact Us

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