Signed in as:
filler@godaddy.com
About Joe Kovacs
Joe Kovacs, APR was an in-house accounting services marketing director for more than 15 years in the Washington, DC metropolitan region. Shortly after joining his first CPA firm (a mid-sized firm with 60 professionals and support personnel), he realized it was an excellent professional fit. He enjoyed direct participation in everything from website management to proposal development, from email marketing to social media, from campaign tracking to media relations, and from networking to events management.
He was recruited to the accounting industry in the early 2000s from the nonprofit sector, where he delivered service-focused communications for several years after serving as a Peace Corps volunteer in Sri Lanka. In the middle of his tenure as an accounting firm marketing leader, he also took a three-year "break" to manage public relations for an engineering consulting firm and a school district in Colorado in the late 2000s, during which time he earned his Accreditation in Public Relations (APR) from the Public Relations Society of America.
He thrives at collaborating with executives, practice-level leaders, team members who serve various marketing and operational roles, and consultants. His areas of greatest interest include communications strategy, writing and project management. He is also a regular presenter and writer for the accounting industry.
Joe has been an active volunteer for more than 10 years with the Association for Accounting Marketing, the national membership association dedicated to providing professional development and networking resources to marketers and growth professionals in the accounting industry. His service with AAM over the years includes:
- Growth Strategies Committee, Member (2025 - current)
- Public Relations and Media Relations Committee, Chair (2023 - 2024)
- Media Relations Task Force, Chair (2022 - 2023)
- Strategic Communications Committee*, Member (2018 - 2022)
- AAM Marketing Plan Task Force, Chair (2019 - 2020)
- A/B Split Test Task Force, Chair (2018 - 2019)
- AAM Vice President / Executive Committee (2016 - 2017)
- AAM Summit Planning Committee Liaison (2016 - 2017)
- AAM Strategic Plan Task Force, Member (2015 - 2017)
- AAM Board of Directors (2013 - 2017)
- Ethics Task Force, Member (2015)
- Public Relations Committee, Chair (2012 - 2013)
* Joe was the founding member of the Strategic Communications Committee shortly following the launch of Vision 2020, AAM's first five-year strategic plan.
Joe is a Bronx-born New Yorker and current resident of Bethesda, MD whose interests include parenting his teenage son, golfing, traveling, reading, writing and rooting for the New York Yankees and the Pittsburgh Steelers.
He is also active at his church where he has taught Sunday school and, unforgettably, helped direct the second grade Christmas pageant.
Links
