Presentations, Articles and Thought Leadership

Below is a list of Joe's accounting marketing presentations and articles.

• Social Media in 2026: A Strategic Approach to Engagement and Accounting Firm Success, 4/7/26, Association for Accounting Marketing 

• Meet a Member: Joe Kovacs, 3/24/26, Association for Accounting Marketing

• Accelerating Your Accounting Firm's Pipeline Growth by Building Trust with Buyers, 1/29/26, CPAmerica International
  
  
• Your CPA Firm's Referral Accelerator: Build A Powerful Network to Grow Your Business, 11/29/25, North Carolina Society of CPAs

• Reputation-Building Best Practices for Accounting Firms in the Age of AI, Fall / Winter 2025, Growth Strategies

• The Accounting Marketer's Guide to Custom GPTs, 12/1/25, Association for Accounting Marketing

• From Technical Expert to Recognized Authority: Building a Standout Practice Leader Brand in 90 Days, 11/12/25, Arizona Society of CPAs

• Building A Useful Marketing Strategy for Your Accounting Firm, 11/12/25, Arizona Society of CPAs

• ChatGPT and Accounting Firm Communications - the Custom GPT Advantage, 10/15/25, Greater Washington Society of CPAs, 10/15/25) - no link available

• Why Your Accounting Firm's Messaging Isn't Working, 9/8/25, Net Gains Newsletter

• Best Use of Blogs and Social Media, 8/5/25, Association for Accounting Marketing Beginners' Circle - no link available

• Building Team Engagement During a Turbulent Community Service Initiative, June/July 2025, Public Relations Society of America

• Strategic Client Communication that Creates Gold-Star Loyalty, 4/8/25, Massachusetts Society of CPAs

• Accounting Marketing Communications and Artificial Intelligence, 3/26/25, The Offshore Accountant

• Marketing Strategies for Combatting AI Search Engine Disruption, 12/4/24, Illinois Society of CPAs

• Why the Digital Brand Experience is Essential, 3/10/24, Capstone Conversations

• Anybody Have a Map? Developing and Executing AAM's Marketing Plan, 12/10/20, Association for Accounting Marketing - no link available

• Seven Firms in Five Years, 6/12/19, AICPA ENGAGE

• Accelerate Brand Awareness Through Traditional and Emerging PR Tactics, 2/13/19, Association for Accounting Marketing

• Your Firm's Strategic Advantage: Marketing, 10/18/18, CPA.com/BILL/Association for Accounting Marketing - no link available

• 5 Key Principles of Successful Accounting Firm Marketing, 10/1/18, CPA.com/Bill/Association for Accounting Marketing

• Ignite Impact: Navigating Challenges and Establishing Accountability for Marketing Success, 6/15/17, AICPA ENGAGE

• Virtual Morning Coffee Chat with AAM President Lauren Clemmer, 6/14/17, Association  for Accounting Marketing - no link available

• Marketing Director Interview Series, 3/29/17, Executive Leaders Radio - no link available

• Bidding on Nonprofit Organizations, 6/3/16, Rainmaker Companies SuperConference - no link available

• Growth Through Niches, 6/8/15, Association for Accounting Marketing - no link available

• International NGO Marketing (panelist), 12/3-12/4/14, CPAmerica International International Conference with Crowe Horwath - no link available  

• 10 Ways to Personalize Your CPA Firm's Marketing Efforts, 10/7/14, AICPA Insights - no link available

• Social Media for Effective Networking - Building Capabilities, 6/21/13, AICPA Nonprofit Conference - no link available

• Are You Connected? Get LinkedIn!, 6/6/13, Maryland Nonprofits - no link available

• LinkedIn for Nonprofit Leaders, 9/27/12, Nonprofit Roundtable for Greater Washington - no link available

• Internal Comms and the Proposal Process, 6/4/12, CPAmerica International Marketing Roundtable - no link available

• Redesigning/Maintaining Your Firm's Website, 6/4/12, CPAmerica International Marketing Roundtable - no link available

• Building and Growing a Niche, Spring 2012, CPAmerica International, Regional Partners Meetings (Hanover, MD/Dallas, TX) - no link available