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Presentations, Articles and Thought Leadership
Below is a list of Joe's accounting marketing presentations and articles. Here is a list of topics for which he is available to present.
- Social Media in 2026: A Strategic Approach to Engagement and Accounting Firm Success (Association for Accounting Marketing, 4/7/26)
- Meet a Member: Joe Kovacs (Association for Accounting Marketing, 3/24/26)
- Accelerating Your Accounting Firm's Pipeline Growth by Building Trust with Buyers (CPAmerica International, 1/29/26)
- Your CPA Firm's Referral Accelerator: Build A Powerful Network to Grow Your Business (North Carolina Society of CPAs, 11/19/25)
- Reputation-Building Best Practices for Accounting Firms in the Age of AI (Growth Strategies, Fall/Winter 2025)
- The Accounting Marketer's Guide to Custom GPTs (Association for Accounting Marketing, December 1, 2025)
- From Technical Expert to Recognized Authority: Building a Standout Practice Leader Brand in 90 Days (Arizona Society of CPAs, 11/12/25)
- Building A Useful Marketing Strategy for Your Accounting Firm (Arizona Society of CPAs, 11/7/25)
- ChatGPT and Accounting Firm Communications - the Custom GPT Advantage (Greater Washington Society of CPAs, 10/15/25) - no link available
- Why Your Accounting Firm's Messaging Isn't Working (Net Gains Newsletter, 9/8/2025)
- Best Use of Blogs and Social Media (Association for Accounting Marketing Beginners' Circle, 8/5/25) - no link available
- Building Team Engagement During a Turbulent Community Service Initiative (Public Relations Society of America, June/July 2025)
- Strategic Client Communication that Creates Gold-Star Loyalty (Massachusetts Society of CPAs, 4/8/25)
- Accounting Marketing Communications and Artificial Intelligence (The Offshore Accountant,3/26/25)
- Marketing Strategies for Combatting AI Search Engine Disruption (Illinois Society of CPAs, 12/4/24)
- Why the Digital Brand Experience is Essential (Capstone Conversations, 3/10/24)
- Anybody Have a Map? Developing and Executing AAM's Marketing Plan (Association for Accounting Marketing, 12/10/20) - no link available
- Seven Firms in Five Years, (AICPA ENGAGE, 6/12/19)
- Accelerate Brand Awareness Through Traditional and Emerging PR Tactics (Association for Accounting Marketing, 2/13/19)
- Your Firm's Strategic Advantage: Marketing (CPA.com/BILL/Association for Accounting Marketing, 10/18/18) - no link available
- 5 Key Principles of Successful Accounting Firm Marketing (CPA.com/BILL/Association for Accounting Marketing, 10/1/18)
- Ignite Impact: Navigating Challenges and Establishing Accountability for Marketing Success (AICPA ENGAGE, 6/15/17)
- Virtual Morning Coffee Chat with AAM President Lauren Clemmer (Association for Accounting Marketing, 6/14/17) - no link available
- Marketing Director Interview Series (Executive Leaders Radio, 3/29/17) - no link available
- Bidding on Nonprofit Organizations (Rainmaker SuperConference, 6/3/16) - no link available
- Growth Through Niches (Association for Accounting Marketing, 6/8/15) - no link available
- International NGO Marketing (panelist), (CPAmerica International, International Conference with Crowe Horwath, 12/3-12/4/14) - no link available
- 10 Ways to Personalize Your CPA Firm's Marketing Efforts (AICPA Insights, 10/7/14) - no link available
- Social Media for Effective Networking - Building Capabilities (AICPA Nonprofit Conference, 6/21/13) - no link available
- Are You Connected? Get LinkedIn! (Maryland Nonprofits, 6/6/13) - no link available
- LinkedIn for Nonprofit Leaders (Nonprofit Roundtable for Greater Washington, 9/27/12) - no link available
- Internal Comms and the Proposal Process (CPAmerica International Marketing Roundtable, 6/4/12) - no link available
- Redesigning/Maintaining Your Firm's Website (CPAmerica International Marketing Roundtable, 6/4/12) - no link available
- Building and Growing a Niche (CPAmerica International, Regional Partners Meetings (Hanover, MD/Dallas, TX), Spring 2012) - no link available
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