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1. Identify Challenges Facing Your Firm.
The best way to determine if we can help you is to learn about your firm’s goals and challenges. During a complimentary discovery call, we want to hear about your firm while introducing you to Kovacs Communications and explain how we support growth-minded accountants.
During the call, we may discover challenges you face for which we can provide solutions. If we can help with challenges that you are truly committed to resolving, we will schedule a follow-up meeting to review our proposed service process and discuss some project scope possibilities and fees. Assuming you agree to move forward, we will begin working with you.
2. Develop a Clear Brand Identity.
Regardless of the services you need, we know how important your brand is. Brand value includes your credibility and reputation. It also includes how well-informed current and prospective clients are with your services and how you solve problems.
We will help you forge a positive and informed environment to engage clients. This is the philosophical underpinning of our service and includes communicating your value proposition to your ideal client audience and creating a consistent, compelling brand message across all communications channels.
3. Create New Business Opportunities.
You want your brand to attract potential clients and build new business opportunities. We will examine your existing lead generation strategies to determine if new ones are needed or if optimizing your current strategies will work best to meet your goals.
We will consider several possibilities including developing new marketing content, nurturing prospective clients with emails and social media or launching advertising campaigns. No other step in our methodology will be effective if we are not also creating new and exciting client opportunities.
4. Build Your Referral Network.
No matter how much great marketing your firm does, referrals will always be a primary source of new business. Building up a robust network of professionals who serve clients like yours and who can refer opportunities your way is one of the most effective strategies you can execute.
Kovacs Communications will help you identify attorneys, insurance providers, financial planners, real estate professionals and other potential referral sources. We can also help schedule initial meetings, offer relationship-building tips and develop a schedule for staying in touch to maximize the value of the referral partnership.
5. Track Performance and Make Improvements.
After your marketing program kicks off, it is important to track its performance over time to ensure you’re heading toward the desired outcomes. Although it can take months before you start seeing results, you should begin recording key metrics as a baseline for longer-term performance.
We can help you develop short- and long-term key performance indicators to measure all steps of your marketing campaign. We will also optimize our tactics and/or refine our marketing strategy as needed to continue leading you in the direction of success.
6. Transfer Knowledge to Your Team.
We recognize you may eventually wish to bring marketing expertise in-house. Kovacs Communications is proud to deliver results for your firm as long as you continue on your growth journey.
However, if at any time you wish to recruit a marketing professional or upskill your current team, we will be happy to support you with training and, as needed, coaching support. Our goal, in this case, will be to ensure a seamless transition of our knowledge to your team and we will also remain available to you, if needed, on a consultative basis in the future.
